Emma Hyman Creative Strategist & Planner

Drink to Remember

Problem: College students drink, drink, and then drink some more. Its an established norm

 

Objective: Create a campaign to promote healthy drinking habits

 

Single most compelling idea: Drink smarter, party harder

 

Strategy: Create an app that allows college students to track their BAC level in a socially cool and incentive way

Drink to Remember // App walk-through

Idea - competition sponsored by Budweiser

Deliverables

 A sponsored playlist on Spotify that would feature party music with advertisements reminding listeners to drink smarter and party harder

 

 

Team up with a brewery to create The Remembeer. A lower alcoholic beer for those who want to drink without getting as drunk

 

 

 

Coasters

Print

Art Direction: Esther Knox

 

Copy and Animation: Joseph McRobert

 

Creative Conceptor: Me and Mac Mullen

 

Strategy: Angelica Luchini

 

Account Management: Jenna Force

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